01
Strategy & Market Entry
Strategy isn't a phase.
It's the foundation the whole project stands on.
Diagnostic-first strategy for brands entering, expanding in, or competing within the Japanese market. Grounded in the Tokonoma Process, a proprietary framework pattern-tested across real market entries.
Japan Market Entry Sprint
A structured diagnostic sprint that maps cultural friction, identifies positioning opportunities, and delivers an actionable entry strategy. Typically 4–6 weeks.
Tokonoma Process Diagnostic
The full diagnostic framework applied to your brand's Japan positioning. Competitive landscape, consumer context, cultural fit assessment, and strategic recommendations.
Brand Strategy & Positioning
Refining or rebuilding brand positioning for the Japanese market. Not translation. Strategic repositioning grounded in local consumer insight.
Competitive & Cultural Analysis
Deep market intelligence. How competitors behave in Japan, where white space exists, and what cultural dynamics shape category perception.
Who this is for
CMOs, Heads of International, Brand Directors entering or expanding in Japan.
02
Transcreation & Production
Where strategy becomes
something real.
From campaign adaptation to full creative production: the execution side of the practice. Every piece of work is informed by the strategic thinking on the left page. That's what makes it different.
Campaign Transcreation
Rebuilding global campaigns for the Japanese market. Not word-for-word translation. Conceptual adaptation that preserves intent while earning cultural precision.
Content Transcreation
Adapting content franchises, editorial series, and brand storytelling for Japanese audiences. Tone, pacing, visual language, format: all rebuilt from the culture up.
Creative Production
End-to-end production for campaigns, events, and content. Video, live, digital, with the cultural context built into the production process, not bolted on afterward.
Live Event & Experience Production
Live and hybrid experiences that build community in real time. Esports broadcasts, brand showcases, and activations, from intimate launches to large-scale productions. Record-breaking work for PlayStation, Red Bull, and X Games, managed with the precision Japan expects.
Who this is for
Creative Directors, Production Leads, Marketing Managers who need execution grounded in cultural strategy.