Pursuing my Master’s in Event Management in the UK marked my transition into creating experiences professionally. My academic journey culminated in my mixed-methods dissertation, “Motivation and Constraints in Attending Esport Events,” which won the faculty award for best dissertation—recognition that highlighted my research skills and early insights into the esport industry. This academic foundation complemented my practical understanding of project management and crafting experiences.

At award-winning agency emc3, I applied theoretical knowledge to real-world challenges, managing projects that required both creative vision and meticulous execution. This period refined my understanding of how thoughtful planning can create meaningful moments.

Returning to Canada to launch a business represented a bold step into entrepreneurship. Though the pandemic ultimately altered this path, the experience taught me invaluable lessons about adaptability, strategy, risk assessment, and collaboration. The constraints of this period forced creative problem-solving and reinforced my belief that limitations often spark innovation – a perspective I carry into all my production work.

Today, as an Associate Producer specializing in sport and esport with Boomboxgroup, I blend my diverse experiences into a unique approach to production. I bridge the gap between brands and audiences, creating authentic connections through thoughtfully designed experiences. This role allows me to apply my cross-cultural understanding, attention to detail, and empathetic approach to help organizations tell compelling stories in dynamic environments.