WILLIAM
ATSUSHI
BAILEY
Visited
Covered
Lived In
45
18%
3
WILLIAM
ATSUSHI
BAILEY
WILLIAM
純 志
Atsushi
BAILEY
My Story: The Early Years
Born in Japan
Growing up in Kyoto, I lived in a city where tradition and innovation coexisted. Centuries-old temples whispered patience and craft, while modern life pulsed around them. From that mix I learned the quiet truth that environment shapes experience. Respect—for people, for differing opinions, for nature—became a compass I still carry.
University & Athletics
In high school I discovered Olympic weightlifting, a discipline of focus and repetition. I became a provincial champion and competed at the national level—proof of how consistent effort compounds into results. That same discipline carried into university, where study became another form of training. Those years taught me that persistence is its own reward, shaping growth in every arena.
Teaching in Rural Japan
Returning to Japan as an English teacher placed me in a small mountain village, where roots and newness met in unexpected ways. In that tight-knit community, I discovered my instinct for empathy: listening past what was said to hear what was truly needed. I realized connection wasn’t about language, but about presence and attention.
Finding my Path
Hospitality
Managing a restaurant in southern Japan immersed me in omotenashi—hospitality that anticipates a need before it’s voiced. Long nights taught me grit; the philosophy taught me grace. Service became an act of care, and detail a form of respect. Even under pressure, I learned to keep warmth alive.
MSc & Events
Moving to the UK marked my shift from experiencing moments to creating them. My Master’s in Event Management gave me the tools to blend research with practice. My dissertation on esports won recognition, while working with the award-winning agency emc3 pushed me to stretch my creativity. It was here I learned the delicate balance between theory and craft.
Entrepreneurship
Back in Canada, I took the leap into entrepreneurship. The pandemic altered my path, but also forced creativity through constraint. That period taught me adaptability, strategy, and the strange spark that comes from limitation. I learned that limits don’t block innovation—they ignite it. That belief still threads through everything I make.
Production
Producer
After Covid, I turned toward production. At Boomboxgroup, working in sport and esports, I learned to blend all the chapters before: discipline, empathy, detail, adaptability. My role became that of a bridge—between brands and audiences, vision and execution, story and experience. Production, I discovered, was simply another form of storytelling, and a culmination of my life experience.
Freelance
Now I’ve gone freelance, carrying each chapter with me. Clay, cameras, culture, connection, it all threads into the same pursuit: creating stories that resonate. More to come.