WILLIAM
純志 / ATSUSHI
BAILEY

STRATEGIC PRODUCER | CULTURAL STORYTELLER | EXPERIENCE ARCHITECT

Go to Portfolio

WILLIAM
純志 / ATSUSHI
BAILEY

PRODUCER | STRATEGIST | EXPERIENCE DESIGN

Go to Portfolio

WILLIAM
純志 / ATSUSHI
BAILEY

PRODUCER | STRATEGIST | EXPERIENCE DESIGN

Go to Portfolio

I help brands actualize their voice & speak to their audience.

As a Japanese-Canadian creative producer, I merge Kyoto’s meticulous craftsmanship with Vancouver’s multicultural dynamism to create campaigns that resonate across generations. My approach combines Kaizen philosophy with data-backed insights to transform brand strategies into cultural conversations. Off-duty, you’ll find me shaping clay or tabletop RPG narratives: proof that great storytelling transcends medium.

“Cut through distraction. Shape action.”
Full Bio
Linkedin Instagram Envelope

I help brands actualize their voice & speak to their audience.

As a Japanese-Canadian creative producer, I merge Kyoto’s meticulous craftsmanship with Vancouver’s multicultural dynamism to create campaigns that resonate across generations. My approach combines Kaizen philosophy with data-backed insights to transform brand strategies into cultural conversations. Off-duty, you’ll find me shaping clay or tabletop RPG narratives: proof that great storytelling transcends medium.

“Cut through distraction. Shape action.”
Linkedin Instagram Envelope
Full Bio

Creative Producer

Authentic Storytelling

Storytelling is my compass. I craft narratives and interactive broadcasts that connect with viewers. Collaborating with visionary directors and artists, I merge Japanese philosophy and Vancouver’s sustainability; create work that resonates across cultures, long after the screen fades.

Red Bull Wololo

  • Esports in a Castle
  • Crafted the Live Broadcast
  • Let fans vote on the content

Case Study Coming Soon

Brand & Content Strategy

Insight & Data-driven narratives


My philosophy background taught me to ask why before how. Paired with certifications in strategy, I craft narratives that align audience needs with your company vision.

Think of me as your cultural translator: connecting trends, insights, and your authentic voice.

Riot Games - LCS

  • Content strategy & rebrand
  • 2x Hype Videos
  • 2x Season Hero Shoots

Case Study Coming Soon

Experience Architect

Events that build your tribe



Forget "networking." I design story-driven experiences that help people escape and grow. Every event should accomplish two things: help attendees escape the mundane and leave them transformed—even if just 1% better.

London Marathon

  • Emergency Control Room
  • Dispatch
  • Escalation

Case Study Coming Soon

Experience Architect

Events that Build Your Tribe

Forget "networking." I design story-driven experiences that help people escape and grow. Every event should accomplish two things: help attendees escape the mundane and leave them transformed—even if just 1% better.

London Marathon

  • Emergency Control Room
  • Dispatch
  • Escalation

Case Studies Below 

Brand & Content Strategy

Insight & Data-driven Narratives

My philosophy background taught me to ask why before how. Paired with certifications in strategy, I craft narratives that align audience needs with your company vision.
Think of me as your cultural translator: connecting trends, insights, and your authentic voice.

Riot Games - LCS

  • Content strategy & rebrand
  • 2x Hype Videos
  • 2x Season Hero Shoots

Case Studies Below 

Creative Producer

Authentic Storytelling

Storytelling is my compass. I craft narratives and interactive broadcasts that connect with viewers. Collaborating with visionary directors and artists, I merge Japanese philosophy and Vancouver’s sustainability; create work that resonates across cultures, long after the screen fades.

Red Bull Wololo

  • Esports in a Castle
  • Crafted the Live Broadcast
  • Let fans vote on the content

Case Studies Below 

RECOGNITION & COLLABORATION